While we haven’t heard music from Kid Cudi in a while, Mr. Scott Ramon Mescudi, has been keeping his creative juices flowing elsewhere. Taking to Instagram, Cudi revealed that he is launching a new fashion brand! In collaboration with the prolific, NIGO, who founded Billionaire Boys Club, it comes as no surprise given NIGO’s history with past music collaborators, like Pharrell Williams.
NIGO’s name holds a lot of weight in the world of streetwear. From his involvement with BAPE to HUMAN MADE, and KENZO, he’s been at the forefront of many industry-changing trends. A clear win for Cudi who looks to make his own waves in the industry. NIGO’s guidance and genius should prove to be a key asset in Cudi’s growth in the fashion space.
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