Fila continues to push it’s ranking in to the next level with a classic collaboration with Brook’s Brothers. The two bringing a range of lifestyle pieces to the Fila tennis collection, but also offering a singular design for Fila-sponsored players participating in this summer’s The Championships, Wimbledon, in London.
“The launch is perfectly timed to the growing trend of combining streetwear and classic sporty fashion,” says Tara Peyrache, senior vice president of marketing for Fila. “We are always looking to complement on-court attire with lifestyle apparel, so we tapped into our iconic tennis heritage and reimagined it with Brooks Brothers’ authentic American style. The sport itself exudes elegance, sophistication and a timeless sensibility, and this special collection is a reflection of those qualities.”
“The launch is perfectly timed to the growing trend of combining streetwear and classic sporty fashion,” says Tara Peyrache, senior vice president of marketing for Fila. “We are always looking to complement on-court attire with lifestyle apparel, so we tapped into our iconic tennis heritage and reimagined it with Brooks Brothers’ authentic American style. The sport itself exudes elegance, sophistication and a timeless sensibility, and this special collection is a reflection of those qualities.”
The Fila x Brooks Brothers collaboration includes two footwear styles, a Trigate and an Original Tennis LX. Both includes the same detailing found on the apparel collection and come packaged in custom shoebox designs.
Pyrache says tennis has long influenced style beyond the court and since tennis has been a core part of the brand, Fila wants to continue to offer novel approaches both on and off the court. With recent collaborations with Italian fragrance brand Acqua di Parma, Coca-Cola and New York-based streetwear label Krost, working with Brooks Brothers offers just another step in Fila’s desire to connect with new customers while offering a fresh perspective to the brand’s tennis history.
