Beyonce’s IVY Park gets icy for their latest collection with adidas.
Introducing “ICY PARK,” the Winter-ready capsule is comprised of new activewear pieces, lifestyle tracksuits and accessories – for men and women. To kick off the new collection, a campaign has been revealed featuring industry notables: Gucci Mane, Hailey Bieber, Kaash Paige, Akesha Murray and more.
New apparel is defined by playful monogram graphics, faux shearling, performance towel terry, and more, draped in hues of pink, blue, and ofcourse, a snowy white.
To top off the capsule, icy footwear features an UltraBoost, Forum Lo and Super Sleek silhouettes while we are also introduced to the new IVY PARK Super Sleek Boot. All footwear is covered in all-white, staying true to the overall theme and Wintery aesthetic.
Check out some of the looks below.
This collection drops on February 19th via adidas.
