Jennifer Lopez has some big news to share. Well, some more big news. A week after her surprise Las Vegas wedding to Ben Affleck, 49, on July 16, the newlywed and birthday girl (she turns 53 today, July 24) is expanding her business empire with the launch of JLo Body by JLo Beauty, and she’s celebrating with a campaign featuring a photo of her in the nude, as well as a shot focused on one of her most famous assets.
“We already have some amazing products targeting tightening and firming for the face, so a product for the body that addressed those same issues was a natural next step for us,” Lopez tells PEOPLE of the line’s debut product: JLo Body by JLo Beauty Firm + Flaunt Targeted Booty Balm, $65, in an interview one day before she became Mrs. Affleck. “It was also the body part that our consumers wanted a targeted treatment for, and they couldn’t find it on the market.”
Lopez says this product is something she’s been thinking about her “whole life,” having grown up watching her mother’s struggle with cellulite and feeling frustrated by the lack of solutions. “I remember her wishing that there was some magic formula that was just going to make it disappear,” she says. “And the truth is, we know that doesn’t exist.”
