Doechii dropped her long-awaited video for “Persuasive” which is her first release under Capitol Records & Top Dawg Entertainment – produced by Kal Banx. The Omar Jones-directed visual is a dizzying merge of bold aesthetics and genre-sending musicality. Jones compliments the
“I had a very specific vision with the color pallet and aesthetic of this video,” says Doechii. “Omar was perfect for the job because he’s mastered this style; it was amazing working with him and his team!“
“I envision my fans playing this video on their at-home projectors during a kickback,” she continues. “The video is so full of life it can fill a space… like paintings,” she continued.
For those unfamiliar with Doechii, she made an earlier appearance on label mate, Isaiah Rashad’s, “What U Sed.” Her rise to stardom was recently recognized on Spotify’s “Most Necessary Artists to Watch in 2022.” Definitely keep her on your radars!
