Looks like Russ is out for industry blood. In a hypothetical sense, of course. Taking to Twitter, Russ criticized Billboard and Luminate, the two entities that are in charge of album sales and streams tracking. In his Tweet, Russ alleged that these companies swindled him out of 10,000 sales for his “SANTIAGO” LP. The project was not able to break the Top 10, debuting only at No. 12 on the Billboard 200.
“Billboard [and] Luminate took away ANOTHER 4,000 of my REAL sales over the weekend, making that 10,000 sales total they took away from me while allowing major labels to fake their streams and sales, and do monopolistic merchandise bundles. Only major labels are allowed to do merchandise bundles because the only approved vendor is a major label vendor.”
He continued..
🗣🗣🗣🗣
I don’t think y’all realize how nuts this is…Billboard charts are inflated by fake data which is being verified by only one company, Luminate
Both Billboard & Luminate are owned by the same company 🤦🏻♂️
Anyway imma sit back and watch Milan expose the whole shit… https://t.co/0FOmTN6OoS
— SANTIAGO (@russdiemon) August 28, 2023
My managers first tweets in years and he’s on y’all’s fuckin head 😂😂😂
I love it pic.twitter.com/JVNxOneyVs
— SANTIAGO (@russdiemon) August 28, 2023
Russ’ manager also chimed in saying, “The current music ‘charts’ are inflated by fake data, and that data is being verified by one company only. That same company that verifies the data is owned by the same company that owns the ‘charts.’ It’s a rigged game.”
It didn’t end there, however, as Russ continued to call out more corporate entities.
One company PMC (Penske media corporation) owns
Luminate (the sole company that verifies the data for all the billboard charts)
Billboard
Rolling Stone
Variety
Vibe
WWD
Hollywood Reporter
Dick Clark Productions
Golden Globe Awards
Academy Of Country Music Awards
American…— SANTIAGO (@russdiemon) August 29, 2023
watching the general public try to figure out why certain streams don’t match the ticket sales is funny lol
it’s not rocket science, use your brain
— SANTIAGO (@russdiemon) August 29, 2023