Rihanna’s lingerie brand Savage X Fenty debuted its fashion show on Amazon’s Prime Video service on September 20th there was one common refrain from fashion press and Twitter pundits alike:
Rihanna has replaced the Victoria’s Secret fashion show.
Filmed at the Barclays Center during New York Fashion Week, Rihanna’s presentation featured the mogul herself posing in her own designs alongside 40 dancers and 40 models, including Cara Delevingne and Bella Hadid. They moved around the stage to live performances by artists like Migos, Big Sean and A$AP Ferg.
Savage X Fenty’s sales don’t come close to those of Victoria’s Secret, but not for long, according to reporting earlier this year in The Wall Street Journal. But the brand raised an additional $50 million this August from investors like Jay-Z’s venture firm Marcy Venture Partners LLC. While Victoria’s Secret’s sales are declining, Savage X Fenty’s are on the rise. (Victoria’s Secret did not return a request for comment.)
Rihanna has shown and done what we thought we be impossible and that’s be the new face of beauty and fashion organically. The culture has always been behind Rihanna from music to the big screen and more, but this and many years to come will show to be her early crowning as Queen.
