Tierra Whack has literally “linked” with one of the most iconic brands of children’s toys, LEGO Group. The single, “Link,” was strategically paired with visuals directed by Cat Scolen. Tierra and LEGO were joined by Philadelphia school children to create a concept for the video which ultimately included various inter-galactic creatures, rockets, hummingbirds, castles and mores – things that brought back Tierra’s childhood memories.
“I was so excited to work with kids because their energy is fun, exhilarating, never-ending and full of surprises. I really trusted them and I knew they were going to come up with something great. What I loved most about the process was being able to partner with such an iconic company like the LEGO group because we could make anything happen,” Whack shared.
